Well, it appears that one can now get in early on the Alinea book. We had heard about the custom publishing Grant and team have in the works during the Star Chefs ICC event earlier this week. It turns out that a new style of publishing is in the works. Now, if you pre-order the Alinea cookbook, you get early access to the book, the behind the scenes information, and the evolution of a chef, a restaurant and a cookbook. This is absolutely brilliant on so many levels, from hooking the early adapters, like me, to providing continued content on line, both before and after publication, a new approach to a book. Here, the actual book and the creative process are tied together. It's a brilliant idea and a natural evolution of the way blogs, books and the internet can come together to provide a total package of experiences. Bravo.