People often ask what our most popular doughnuts are. The answer is our cinnamon cardamom sugar doughnuts, followed by our buttermilk lime doughnuts. This week Alex saw some beautiful Meyer lemons in the market and today we had Meyer lemon glazed doughnuts instead of the lime. Some people were very excited for the lemon doughnuts but the people who came in looking for the buttermilk lime were somewhat crestfallen by their absence. Meyer lemons are similar too and yet very different from limes. Several of these customers went for the cinnamon cardamom instead, which I found interesting. In light of their disappointment, many people went in an entirely differently direction. Then again, many people who normally get the cinnamon cardamom were tempted into buying the new flavor. By changing a variable it was interesting to see the paths people took.