It’s easy to point out the flaws of others. We all do it differently, that's the point. Some days you need to go in a different direction. In our need to make it different we often forget about making it better. Improvement is the game. Cook what you want to eat and make it your own. Don't look for a new angle, look for your angle.
- Learn the origins to better understand the ingredients.
- Outline what you want to cook.
- Order Matters.
- Start where your diners are. Finish where you want to bring them to.
- Avoid jargon: in ingredients and descriptions.
- Use familiar combinations of ingredients in unfamiliar forms. Use unfamiliar combinations of ingredients in familiar forms.
- Use precise ingredients when creating dishes.
- Use precise words in describing food.
- Be crystal clear.
- Edit ruthlessly.
- Stick to the point. Does it relate to the dish? If not, cut.
- Be as brief as possible.
April 9, 2005