I was getting a caramel macchiato at Starbucks. I was having a conversation with the barista about there new cold foam. It looks like that is thanks to the the foaming beaker (aerating container) made by Vitamix. From cold foam we got to drinking the cold beverage. She showed me the new lid, designed for enjoying the drink and the foam without a straw. It makes enjoying the drink a better experience and it eliminates the need for a straw. The lid is a simple and elegant solution.