We're an idea company. Our philosophy is all about looking at things from different angles and trying to do things in new ways. We use all of the tools at our disposal and they range through ingredients, equipment, research, food science, serve ware, and personal experience. Innovation is the action or process of innovating a new method, idea, product, etc. Innovation doesn't have to be complicated to make food more interesting and delicious. Sometimes it can be as simple as slipping sliced pepperoni into the folds of a soft pretzel before baking, so that it bastes the dough with its fat and crisps up in the oven. The resulting flavors and textures are off the charts and you've got something new and different and very familiar all in one bite. That's Ideas in Food.