Seth Godin, new style marketing writer, struck an instrumental note which is essential to our evolving culinary developmentss. How may a writer on forward thinking marketing influence the world of food and wine? Simple, he borrowed an example from the music industry. The imporance of his anecdote struck home for it referred to musicians I enjoy, the Beatles. The stripped essence of the story is that the Beatles and other musicians spend hours, no days getting to, establishing, creating or fashioning the first three chords of a song. The rest of the song is not an afterthought though it must fall in line behind these essential three chords.
We have previously focussed on the elements of dishes and the necessity to capture diners with just a single bite. Godin's reference brought this idea to the forfront of our own culinary conversations. In order to continue to capture the senses we focus on three chords in dishes. Similarly, we must express five tastes or the essence of them in three chords. The combination of these chords, srtinging senses and tastes together helps unify complexities in the simple arrangement of three chords as one dish.
