A perfect dozen.
It's amazing to think that this time last year we had no plans to open a doughnut shop. I don't think the thought had even crossed our minds. We had considered many other ideas, a pizza place, a noodle shop, and an after school bakery, to name just a few, but not doughnuts. That all changed last August. We were driving down to PA for a visit (really to look at houses) and I asked Alex what he really wanted to do for our next project. I like to ask these questions when he's driving because I think that the divided attention leads to honest and unexpected answers. He paused for a minute and then said, "Doughnuts." A few days later we were visiting the Stockton Market and the manager Dawn, who we were friendly with, showed us a space that had just opened up. Curiosity Doughnuts opened there the first weekend in October and the rest is history.
Vanilla and Wild Hibiscus Doughnuts.
The shop is only open on Saturdays and Sundays. People often ask us if there's another location. Not yet. Part of the allure of the market is that it allows us to keep our consulting business and continue to do our writing. Of course being open two days a week actually translates into a five day work week, when you factor in shopping and prep. Alex makes every single doughnut himself right now and if we had more locations that wouldn't be possible. As both ends of our business are picking up, it's barely possible now. We may be looking for a doughnut apprentice soon. Alex gets a certain zen-like pleasure in the being the doughnut guy. The recipes have quietly evolved over the last months, small tweaks that many customers haven't noticed, but that make the doughnuts even better. It's a work in progress, as all things are, and we are enjoying the journey, even when things get bumpy.
Double Chocolate Doughnut, Vanilla Buttermilk Frozen Custard, Butterscotch, and sprinkles.
People also like to ask us if this is a pop-up. The answer is no. Pop-ups aren't really our style. Although now that I've written that, a pop-up is inevitable. Never say never and all that. I've found that phrase to be especially true in my life. We definitely discussed making and selling soft serve before opening the shop and perhaps an actual ice cream parlor in the future. For now we have one flavor, many sauces, and doughnut waffle cones. Doughnuts and custard are a killer combination and we're working on a few new tweaks for the summer.
Boston Cream Pie
Sadly we're not open today or this weekend. But we'll be back next Saturday, June 11, with doughnuts, frozen custard and fried chicken (at 12:00pm). In the meantime, go to your next favorite doughnut shop and indulge. Let them know how much you enjoy what they do. It's not easy making super-delicious doughnuts. We all do it because it's a labor of love. Happy Doughnut Day! From the crew at Curiosity Doughnuts.
Years Past
June 3, 2015
June 3, 2014
June 3, 2013
June 3, 2012
June 3, 2011
June 3, 2010
June 3, 2009
June 3, 2008
June 3, 2007
June 3, 2006
June 3, 2005
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