
I spend a lot of time observing people at Whole Foods. It passes the time when things at the stand are slow. One of the things that strikes me is the diversity of customers in the store. They are from all walks of life, are all different colors, and from every socio-economic level, at least as far as I can see. I find that very comforting. I see the very best and worst of people as they help themselves to items from the hot and cold bars, which are directly in front of the doughnut stand, but that is a whole other story.
Slightly to the right of our stand is a kombucha display. Ten years ago hardly anyone drank kombucha. Now it is easily the most popular drink in the store. Almost every cart has some kind of kombucha in it. I drink kombucha every day. It's mostly because I like it, not because of any purported health benefits, although that may be how I was roped into tasting it in the first place. The bottle pictured is my favorite flavor. I limit myself to one bottle a day because it's expensive stuff. I don't drink coffee though, and I buy it by the case to save money, so I can justify my one a day habit. I often wonder what has made it so popular. Does everyone drink it because they like the not-so-sweet, fruity, fizzy flavor or are they in it for the health benefits? Is it just a good alternative to diet soda? Hardly anybody in Whole Foods has soda in their carts. Those not drinking kombucha are drinking iced tea/lemonade/water or some version of coffee. Alex claims that five years from now they will discover it's bad for us and then kombucha will be done. It's possible. For now, it's the hottest drink in the store. Do you drink kombucha?
Years Past
April 17, 2017
April 17, 2016
April 17, 2015
April 17, 2014
April 17, 2013
April 17, 2012
April 17, 2011
April 17, 2010
April 17, 2009
April 17, 2008
April 17, 2007
April 17, 2006
April 17, 2005
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