When we began tinkering with angel biscuits for doughnutland I wanted to find a distinct name to differentiate the doughnut. Sure, Angel biscuits is distinctive. But biscuits at a doughnut shop? I was stuck on the angel. Angel quickly led me to pop culture and the Kevin Smith film Dogma. I am always up for an alliteration. I thought who wouldn't become hooked on the name dogma doughnuts. I ran my story by a few colleagues. The quick consensus was who the hell would get my connectivity created concoction. Call them Angel doughnuts and be done. The name dogma doughnuts didn't last long. But the story was well worth the mental meandering.
Years Past
May 1, 2006
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